Professional Experience
This section highlights my professional experience in the sports industry, both on and off campus, across a range of roles.
Work Experience
Sports Broadcasting Staff
Bevo Video Production
2025/1 - present
Operated cameras during live sports events, capturing high-quality footage to support professional broadcasts.
Directed live game broadcasts using the vMix system, managing real-time production elements to ensure seamless coverage.
Intern Social Media and Content Creator
Spartan Race
03/2024-07/2024
Conducted on-site athlete interviews and collaborated in planning and filming event recaps.
Managed live updates on Instagram, Weibo, and user communities during Spartan Race events, increasing user engagement by 150%.
Created promotional content and posters for Spartan Race’s Marvel-themed events in partnership with our sponsor, Disney, increasing registrations by 30%.
Intern Sports Marketing Specialist
Yutang Sports
01/2023 – 04/2023
Authored 8 marketing articles on the Asian Games, analyzing brand attributes of 150+ sponsors and global marketing cases for 17 brands.
Created and edited 2 promotional videos for sports marketing programs, enhancing sponsor visibility and contributing to the "2023 Sports Marketing Project Recommendation Conference."
Authored a comprehensive 25-page Cycling Industry Report, conducting quantitative analysis of major event sponsors (Tour de France, Giro d'Italia, Vuelta a España) and forecasting industry trends.
Intern Editor for Tokyo Olympics
NetEase Sports
07/2021 – 08/2021
Edited and published 317 detailed reports on gymnastics, covering result predictions, score records, and athlete advancements, with a focus on Olympic preparation and performance.
Led the development of feature articles and special Olympic reports, guiding a team in crafting compelling narratives.
Student Manager of Broadcasting and Communication
CUC Athletics
09/2020-10/2022
Directed and participated in the "Easy Sports Show," winning the "FISU Digital Workout Star" title in the 2021 FISU World University Games.
Managed live streaming for the athletic competition, coordinating the camera crew and directing the opening ceremony of “CUC CUP”.
Launched an online event during the Beijing Olympics, crafting informative posts to educate audiences on winter sports and enhance their viewing experience.
Skills
🎥 Video Production
Camera operation, directing, shooting live events, video editing (Adobe Premiere Pro, Final Cut Pro)
📊 Communication & Strategy
Social media content planning, cross-platform messaging, brand storytelling, basic knowledge of data analytics
📸 Photography
Sports action photography, event coverage, portraits, color correction and retouching (Lightroom, Photoshop)
🧰 Tools
Adobe Creative Suite, Microsoft Office, Canva, Google Analytics
📝 Storytelling & Writing
Scriptwriting, interview planning, storyboarding, content writing in both English and Chinese
🌍 Languages
Native Mandarin Chinese, Professional English