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Professional Experience

This section highlights my professional experience in the sports industry, both on and off campus, across a range of roles.

Education

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Communication University of China

2020.9-2024.6

Bachelor in Broadcast Journalism

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The University of Texas at Austin

2024.6-2026.5

Master in Sports and Strategic Communication

Work Experience

Sports Broadcasting Staff

Bevo Video Production
2025/1 - present 

Operated cameras during live sports events, capturing high-quality footage to support professional broadcasts.

Directed live game broadcasts using the vMix system, managing real-time production elements to ensure seamless coverage.

Filmed and edited ESPN’s rowing special, Longhorn Invite Post-Race Show.

Camera Director & Video Production Intern

Bismarck Larks Baseball Club
2025/5 - 2025/8 

Directed live baseball game broadcasts, coordinating multiple camera operators and communicating with ESPN in real time to ensure professional-quality coverage.

Wrote, shot, and edited social media promos that boosted fan engagement and drove theme-night sellouts.

Produced sponsor-branded ads and promotional videos for Applebee’s, Blue Cross Blue Shield, and other brand partners, aligning creative with marketing objectives and commercial KPIs.

Social Media and Content Creator Intern

Spartan Race
03/2024-07/2024

Conducted on-site athlete interviews and collaborated in planning and filming event recaps.

Managed live updates on Instagram, Weibo, and user communities during Spartan Race events, increasing user engagement by 150%.

Created promotional content and posters for Spartan Race’s Marvel-themed events in partnership with our sponsor, Disney, increasing registrations by 30%.

Sports Marketing Specialist Intern

Yutang Sports
01/2023 – 04/2023

Authored 8 marketing articles on the Asian Games, analyzing brand attributes of 150+ sponsors and global marketing cases for 17 brands.

Created and edited 2 promotional videos for sports marketing programs, enhancing sponsor visibility and contributing to the "2023 Sports Marketing Project Recommendation Conference."

Authored a comprehensive 25-page Cycling Industry Report, conducting quantitative analysis of major event sponsors (Tour de France, Giro d'Italia, Vuelta a España) and forecasting industry trends.

Editor for Tokyo Olympics Intern

NetEase Sports
07/2021 – 08/2021

Edited and published 317 detailed reports on gymnastics, covering result predictions, score records, and athlete advancements, with a focus on Olympic preparation and performance.

Led the development of feature articles and special Olympic reports, guiding a team in crafting compelling narratives.

Student Manager of Broadcasting and Communication

CUC Athletics
09/2020-10/2022

Directed and participated in the "Easy Sports Show," winning the "FISU Digital Workout Star" title in the 2021 FISU World University Games.

Managed live streaming for the athletic competition, coordinating the camera crew and directing the opening ceremony of “CUC CUP”.

Launched an online event during the Beijing Olympics, crafting informative posts to educate audiences on winter sports and enhance their viewing experience.

Skills

Video Editing Timeline

🎥 Video Production

Camera operation, directing, shooting live events, video editing (Adobe Premiere Pro, Final Cut Pro)

Travel Apps

📊 Communication & Strategy

Social media content planning, cross-platform messaging, brand storytelling, basic knowledge of data analytics

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📸 Photography

Sports action photography, event coverage, portraits, color correction and retouching (Lightroom, Photoshop)

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🧰 Tools

Adobe Creative Suite, Microsoft Office, Canva, Google Analytics

Fountain pen

📝 Storytelling & Writing

Scriptwriting, interview planning, storyboarding, content writing in both English and Chinese

Chalkboard with Different Languages

🌍 Languages

Native Mandarin Chinese, Professional English

Academic Project

1 / Quantitative Coder | Center for Sports Communication & Media

Contributed to the creation of the Annual Politics in Sports Media Report at UT-Austin.

Analyzed and coded political topic mentions in sports coverage by ESPN and Yahoo.

2 / Documentary Film-making

Directed and filmed a documentary on the Gymnastics World Cup champion.

The project was selected for the National Film and Television Universities Showcase.

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